Roadsafe Automotive Products Pty. Ltd. was established in 1994, as a steering & suspension aftermarket supply specialist. Servicing resellers, Roadsafe quickly expanded it’s under car range to include Disc Brake Pads and Driveshafts, with the following years seeing the addition of various brands and ranges to the product lineup. Roadsafe’s parent company at the time was Camelot Design Industry Group Pty. Ltd. (CDIG or Camelot). Camelot was established in 1977 and acted as an indent agent for the majority of chassis parts suppliers in the Australian aftermarket (not including genuine). Camelot held a significant market share in the chassis parts supply area.
May 2006 PAJA Automotive joined forces with Roadsafe Automotive Products Pty. Ltd. (Victoria). Being a successful aftermarket supply specialist in its own right, when PAJA and Roadsafe merged operations, the new ‘Roadsafe’ provided customers with more advantages and greater product lines & ranges. As Roadsafe we continue to grow our customer base and endeavor to stock a range of automotive products, in specific areas, to cover most vehicle fitments.
As the new Roadsafe we offered Australia’s largest and most comprehensive range of chassis parts to our automotive aftermarket. Roadsafe is now a fully fledged Wholesale Distributor, with strong national distribution and a huge range of automotive spares, specialising in undercar. In addition to our owned and operated warehouses in Melbourne and Brisbane, we also have distributors and reseller customers Australia wide.
August 2016 saw Roadsafe acquired by Australian Automotive Distribution (AAD) and established as one of the Specialist Businesses in the organisation.
From years of listening to our customers and suppliers, our team has developed a range and service that is second to none.
Roadsafe’s reputation for reliability and stability is well recognised and of paramount importance. It is due to this reputation that Roadsafe has taken on new programs with Redranger, Gates Australia and Tridon – to name a few. Roadsafe is a complete company boasting a national distribution network in the automotive aftermarket; working to known quality policies and procedures; and a proven record of putting full efforts into establishing new product lines and ranges, with great success.
We look forward to being involved in the automotive market well into the future, and are well positioned to take on this task.