- To revive an event that began in 1999 and was an internationally recognized challenge.
- To take the sport of Extreme Off-Road racing to the next level of professionalism.
- To create an adventure challenge with emotion and a tough reputation that is world-renowned.
- To show off the Australian Outback to the world.
- To promote and assist Broken Hill and its surroundings though charity and business.
We know Australia has a lot to offer and what better way to promote it and all the industry involved than to challenge teams to a race of reliability, self -sufficiency and survival in the Australian Outback.